Luxury label Louis Vuitton has accused a flea market of violating a settlement reached in a previous trademark dispute over the sale of counterfeit products.
According to the lawsuit, filed in the US District Court for the District of Connecticut, CGC Enterprises and owner Charles Cheslock broke the agreement and allowed vendors to sell counterfeit Louis Vuitton products including handbags and scarves at the New Haven flea market, despite a previous settlement agreement. The company is demanding $2 million in damages per counterfeited item sold.
Louis Vuitton is one of the world’s most copied fashion brands and known for its aggressive strategy in fighting counterfeits. The company devotes an entire section of its website to the matter and its legal team is famed for its zero tolerance policy when it comes to counterfeits. Lawsuits against multiple online market places and sellers as well as those against flea markets are filed each year in an attempt to stem the flow of fakes that flood the global marketplace.
Such is its commitment to fighting fakes, the company memorably took a lawsuit against Warner Brothers over the appearance of a fake bag in the film The Hangover 2 back in 2011. The bag used in the movie was created by Diophy, a company that, at the time, produced faux luxury bags, presumably because the character carrying it was more likely to have a fake than a genuine bag. However, this cultural commentary did not stop Louis Vuitton accusing Warner Brothers of “trademark dilution, false designation of origin and unfair competition”. Ultimately, Louis Vuitton lost that one with the judge stating that it was unlikely that many filmgoers would have noticed that the bag, which was on screen for less than 30 seconds, was a knock-off, or that they would have thought Louis Vuitton approved of Warner Brothers’ use of the Diophy bag. The lawsuit did however highlight just how far Louis Vuitton would go to in order to protect its brand.





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