Canadian retailer Hudson’s Bay Company has been forced to pull a t-shirt from its shelves following a litany of complaints on twitter. The t-shirt featured the quote ” Nothing tastes as good as skinny feels” inside a mock-up of a nutrition label with the calorie count listed as zero.
The designer of the T-shirt, Christopher Lee Sauve, stated that;
“The particular T-shirt in question showcases an infamous quote by supermodel Kate Moss as a nutrition label – most, if not all, of my designs showcase some type of statement pointing out the absurdity of fashion, and this one item is no exception. My sincerest apologies to anyone that I have offended with my designs. I believe wholeheartedly in my work, however, and I can’t apologise for that. ”
Kate Moss made the statement during an interview with WWD in 2009 and a predictable backlash ensued with the press accusing her of promoting eating disorders. Of course Moss wasn’t the one to come up with the quote – Aerosmith’s Steven Tyler has been bandying that one around for decades now – he likes to keep a 26 inch waist so he can fit into daughter Liz’s jeans. An odd ambition, we must admit, but Steve’s never been one to conform (have you seen those zebra pants?).
We find it hard to believe Hudson Bay didn’t know the reaction the t-shirt would bring about. The media furore surrounding Moss’s use of the quote back in 2009 was surely an indicator that this *might* not go down well? It’s Brian Lichtenburg all over again – no publicity is bad publicity, eh?