Fans of French designer resale merchant Vestaire Collective will have the opportunity to invest in the company via British crowdfunding platform Crowdcube, this February. The goal of the campaign is to raise at least one million euros.

Customers will have access to the latest class of preferred shares from the company’s most recent funding round, priced at 1.78 euros per share, with an accessible minimum purchase of 11 euros. The company, which made all its employees shareholders last year, states

“This is really a very natural progression to say ‘thank you’ to our community…it’s largely symbolic for those who want to participate.” CEO Maximilian Bittner added that “The goal is really to bring our most loyal customers into our shareholder base. We really see this as a marketing effort to connect with our community.”

With increasing consumer awareness of both the ethical implications and the environmental impact that fashion habits have on our planet and its inhabitants, the last decade has witnessed an explosion in resale companies. The RealReal, Vestaire Collective and Rebagg all allow consumers to shop designer clothing at deep discounts, sell unwanted or ill fitting clothing and track down discontinued items, all the while reducing their carbon footprint. Demand is only expected to grow and estimates put the value of the circular fashion industry at a staggering $700 billion industry by 2030.

Although the platform’s revenue grew 25 percent in 2023 alone, the company has not yet reached profitability. Nonetheless, following in the wake of US competitor The RealReal, which went public in 2019, Vestaire Collective is widely expected to IPO in 2025.